Projects / Swaffer Fabrics
A rebrand and design makeover for English soft furnishing wholesaler Swaffer Fabrics.
PROJECT OVERVIEW
Swaffer Fabrics - a distinguished English fabric wholesaler known for its beautifully designed collections - sought to revitalise its digital presence. This third project in a 15-year partnership saw us embark on a rebranding journey, culminating in a stunning bespoke website that showcases Swaffer's soft furnishings with clarity and sophistication.
Drawing inspiration from Swaffer's rich tapestry of patterns and textures, we created a visual identity that resonates with both tradition and contemporary aesthetics.
The website design emphasises high-resolution imagery, allowing for Swaffer's fabrics to be appreciated in detail. To support this we implemented a dual-hosting solution, utilising Amazon S3 for efficient image delivery.
A custom-built CMS offers intuitive management, for Swaffer to keep their collections up to date and well as other aspects that Swaffer are updating on a regular basis, such as the retailer look-up facility, the samples and brochures order pages, their blog, latest exhibitions, and more.
In The Good Website Co. we found partners who patiently worked with us to understand the meaning behind our business and to contextualize this by crafting authentic identities with our website and social media.
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