Vast expertise and a discerning approach.
You’ve been in the web industry since 1999 - more than 25 years! With the constant evolution of technology and ever-changing trends, how do you stay on top of it all and maintain confidence in your offerings?
Staying ahead of industry changes is definitely our biggest challenge. We dedicate a portion of each week to researching and experimenting with new technologies. If something doesn’t align with our principles, doesn’t benefit our clients, or just doesn’t feel right, we move on. I have a strong instinct for identifying tools that tick all the boxes. One example is WebFlow, which we’ve found to be an outstanding facility with a promising future. While it’s difficult to predict what’s next, our development team excels at adapting quickly to new advancements.
Tell us about your principles, experience and types of clients.
Since our conception in 2004 our work has always been built around the principles of clean design, usability and forward-thinking. We apply meticulous detail to every project and strive to give every client the best possible solution for their investment.
Our experience lies with eCommerce, bespoke websites, content management, and custom development. In the early years we custom created and hand-coded everything, so we’ve grown organically in that respect.
We work with clients across the spectrum, from start-ups and SMEs to non-profit organisations, spanning diverse industries like hospitality, lifestyle, fashion, travel and innovative products. Our goal is to build lasting partnerships, with many clients having evolved with us for over 10 years. Throughout these long-term partnerships, we've evolved their websites to support their growth and to stay ahead of changing trends.
Commitment and vision.
What’s one line that you’d use to capture the essence of your business?
Meticulous attention to detail, a conscientious approach, and an unwavering commitment to delivering exceptional results and ongoing support.
What type of work do you most commonly do?
Although bespoke websites and custom development are at the core of what we do, Since the pandemic we’ve handled a lot of replatforming and site migrations, due to clients coming to us after bad experiences with previous agencies. They were looking for a long-standing, reliable partner to ensure a smooth transition, enhance their websites, and provide ongoing support.
We also provide comprehensive digital solutions, recently tackling a couple of highly complex technical briefs. One involved integrating Google Graphs into a 140-question online survey, while the other required rolling out multiple shopping carts with unique functionality for a large eCommerce book site serving 30 libraries. This is where we thrive -bringing everything together to create the most user-friendly product.
Upcoming
What’s on the horizon?
We’ve recently reinvigorated our approach, scaling back on lower-budget websites and honing in on bespoke projects with substance. These could be creatively stimulating - rich in imagery, animation and video - or technically challenging, requiring meticulous asset organisation, logical decision-making, and comprehensive design and development. This shift has been particularly beneficial for numerous eCommerce sites, prompting us to frequently integrate our aforementioned capabilities with Shopify Plus. Overall, this synergy yields the most efficient and impactful solutions for our clients' investments.
