Projects / Green Wolf Gear
Full branding and a functionality packed eCommerce website for start-up Green Wolf Gear
Green Wolf Gear’s 1/16 scale figures and weapons are quite simply the most accurate and highest quality collector-grade artistry. Built from official blueprints, the range spans historical British Army deployments and a growing line of cyberpunk, post-apocalyptic figures. We created the branding and a cutting-edge eCommerce website to promote the business, showcase its exclusive releases for pre-orders, and offer a seamless platform for purchasing, offering a dynamic and engaging shopping experience for an engaged global community.
Green Wolf Gear - delivering a high-impact, slick online experience.
The visual identity fuses vast hostile landscapes with striking drone photography, sharp graphics, recurring hexagonal motifs, and a black, green, white and khaki palette - evoking military precision with an ultra-modern edge. We designed an intricate, highly detailed logo that reflects the brand’s craftsmanship and authority. We also wrote a comprehensive set of branding guidelines to ensure consistency across packaging, marketing collateral, and digital assets.
We built a powerhouse eCommerce platform packed with specialist features for retailers, collectors and the client. A dynamic 360-degree product showcase lets users examine every intricate detail. Seamless eBay API integration streamlines orders, while a custom CodeIgniter CMS provides full control over inventory, logistics and data. Custom-designed email templates with Mailchimp automation handle purchase confirmations and drive customer engagement through targeted newsletters, while dedicated hosting ensures top-tier performance and reliability.
"My start-up business was a serious investment, assisted by Kickstarter. I needed full branding, a platform to showcase intricate product details, and a powerful eCommerce system for a rapidly growing customer base. I'd already decided that GoodWebCo had the capabilities, and after meeing Giles it was obvious I could trust him to deliver. The branding work was spot on, including a stunning logo, and my site looks amazing, with loads of special functions, and a CMS that let's me update the site so easily."
Next project / EarthBags
Design revolution & migration from WooCommerce to Shopify Plus for the iconic British luggage house.
