Projects / Desjoyaux Pools
Luxury pool innovators Desjoyaux Pools commissioned The Good Website Co. to create an immersive, engaging experience.
PROJECT OVERVIEW
Desjoyaux has pushed the boundaries of pool innovation for over 60 years. Their patented, eco-friendly technology has transformed private homes, hotels, and resorts worldwide - engineered for stunning design and effortless performance. Our challenge was to create a digital experience that combined stunning aesthetics -heavy in photography and illustrations - with a highly intuitive UX, intelligently organising their vast product and service options for effortless browsing and discovery.
Desjoyaux needed a digital presence as sleek and considered as their pools. We created a refined, visually immersive experience with seamless navigation and a high-end feel.
Their previous site was sterile and lacked impact, failing to showcase the brand’s innovation and scale. We reimagined everything - placing rich photography and illustration at the forefront to bring their pools to life. A complex product range was structured with clarity, ensuring a smooth, engaging user journey. Built on a bespoke CodeIgniter CMS, the site delivers both beauty and function, allowing full client control over updates. The final result is a sophisticated, mobile-friendly experience that elevates the brand, engaging a new generation of discerning clients.
"We wanted a website that really showcased our pools and make it easy for customers to explore all the options. Giles and his team understood exactly what we needed and delivered a site that looks awesome, works smoothly, and perfectly represents the brand."
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