PROJECT OVERVIEW
Desjoyaux has pushed the boundaries of pool innovation for over 60 years. Their patented, eco-friendly technology has transformed private homes, hotels, and resorts worldwide - engineered for stunning design and effortless performance. Our challenge was to create a digital experience that combined stunning aesthetics -heavy in photography and illustrations - with a highly intuitive UX, intelligently organising their vast product and service options for effortless browsing and discovery.
Desjoyaux needed a digital presence as sleek and considered as their pools. We created a refined, visually immersive experience with seamless navigation and a high-end feel.
Their previous site was sterile and lacked impact, failing to showcase the brand’s innovation and scale. We reimagined everything - placing rich photography and illustration at the forefront to bring their pools to life. A complex product range was structured with clarity, ensuring a smooth, engaging user journey. Built on a bespoke CodeIgniter CMS, the site delivers both beauty and function, allowing full client control over updates. The final result is a sophisticated, mobile-friendly experience that elevates the brand, engaging a new generation of discerning clients.
"We wanted a website that really showcased our pools and make it easy for customers to explore all the options. Giles and his team understood exactly what we needed and delivered a site that looks awesome, works smoothly, and perfectly represents the brand."
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